A few years ago, there was Vine, where moments were brought alive in a continuously looped six-second video-shot frame. Even if inadvertent, Vine offered users great ways to discover the power of videos. Today, online videos are a huge phenomenon both for the fun-seeking consumer and the corporates looking to promote their brand....
read moreDigital is everywhere and there is much written about it. Digital mindset and skills are now being introduced into every activity within an organisation. Traditional value chains are replaced with digitally-enabled business models to ensure effective customer experience management. Everyone is trying to maximize the value of each micro moment they get with the customer.....
read moreGone are the days when we would walk down the road or send word to our neighbourhood electrician or plumber to attend to a faulty wire or a messy leak. This wasn’t strange at all then considering our familiarity towards them. We knew the servicemen, they knew us, and we never thought of another resource while they were around. The workmen knew our family history and the history of repairs at home at that! Their services were not measured in minutes or hours but by the end outcome......
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